Lieutenant Colonel John Alexander McCrae M.D., (30.11.72 - 28.1.18) - a surgeon in the Canadian artillery, managed a field hospital tending chlorine gas victims during the 2nd. Battle of Ypres. A close friend and former student, Lieutenant Alexis Helmer, was violently killed in this conflict. Helmer's burial inspired McCrae to write the above poem, composed on an ambulance near an advance dressing post at Essex Farm, Ypres, Belgium.
The poem was discarded by McCrae but a fellow Officer recovered it and sent it to "Punch" Magazine, which published it. Much subsequent worldwide acclaim and resultant propaganda usage by the Allies followed its publication....
McCrae was a lifelong asthmatic, and the war conditions weakened his health. The predominant influenza virus of that period affected him, causing pneumonia and secondary meningitis to take hold in 1918. At his burial in Boulogne, a wreath of artificial poppies made in Paris was laid on his grave....
McCrae's poem was published in an American magazine "The Ladies Home Journal" in 1918, and read by a teacher, Moina Belle Michael, who did voluntary work for the YMCA
Overseas War Secretaries' headquarters in New York. Moina embraced the poem as a spiritual experience and realised she now had a new mission in life - the poppy flower was to be "her spirit child" !
She published her own poem "We Shall Keep Faith" as an answer to McCrae's poem.
Oh! you who sleep in Flanders Fields,
Sleep sweet - to rise anew!
We caught the torch you threw
And holding high, we keep the Faith
With All who died.
We cherish, too, the poppy red
That grows on fields where valor led;
It seems to signal to the skies
That blood of heroes never dies,
But lends a lustre to the red
Of the flower that blooms above the dead
In Flanders Fields.
And now the Torch and Poppy Red At the 25th Conference of the Overseas YMCA War Secretaries, three men attending the conference arrived
at Moina's desk. On behalf of the delegates they asked her to accept a cheque for 10 dollars,
in appreciation of the effort she had made to brighten up the Headquarters with flowers at her own expense.
We wear in honor of our dead.
Fear not that ye have died for naught;
We'll teach the lesson that ye wrought
In Flanders Fields.
She was touched by the gesture and replied that she would buy twenty-five red poppies with the money.
She showed them the illustration for John McCrae's poem “In Flanders Fields” in the
Ladies Home Journal, together with her response to it “We Shall Keep the Faith”.
The delegates took both poems back into the Conference. After searching the shops for some time that day Moina found one large and twenty-four small artificial red
silk poppies in Wanamaker's department store. When she returned to duty at the YMCA Headquarters later that
evening the delegates from the Conference crowded round her asking for poppies to wear. Keeping one poppy for
her coat collar (vowing to permanently wear a memorial poppy) she gave the remainder to the enthusiastic delegates.
According to Moina, this was the first group-effort asking for poppies to wear in memory of “all
who died in Flanders Fields”. Since this group had given her the money with which to buy them,
she considered that she made the first sale of the Flanders Fields Memorial Poppy on
9th November 1918. In this small way, a mighty tradition was born !
At the University of Georgia, Moina
taught a class of disabled veterans. Realizing how much support such
men needed, she came up with the idea of selling artificial poppies to
raise funds for America’s disabled veterans. Her organizational ability
soon was clear, as millions of people bought paper or silk poppies to
wear as lapel pins on national days of remembrance. Women both made
and sold them, and the endeavor raised so much money that the American
Legion adopted the poppy as its symbol and honored Moina Michael with
its highest award.
A French woman by the name of Madame Maria Anna E Guérin was present at the 29th
National American Legion convention. Anna was a representative of
the French YMCA Secretariat. She was inspired
by Moina Michael's idea of the poppy as a memorial flower and she
also believed that the scope of the Memorial Poppy could be
expanded to help the needy. She considered that artificial
poppies could be made and sold as a way of raising
money for the benefit of the French people, especially the
orphaned children, who were suffering as
a result of the war.
Anna Guérin returned to France after the convention. She was the founder of the “American and French
Children's League” through which she organized French women, children and war veterans to make artificial
poppies out of cloth. Her intention was that these poppies would be sold and the proceeds could be used to help
fund the restoration of the war-torn regions of France. In 1921 Anna Guérin sent some French women to London to sell their artificial red poppies. This was the first
introduction to the British people of Moina Michael's idea of the Memorial Poppy. Madame Guérin went in
person to visit Field Marshal Earl Douglas Haig, founder and President of The British Legion. She persuaded him to
adopt the Flanders Poppy as an emblem for The Legion. This was formalized in the autumn of 1921.
For a more definitive and detailed background history about Anna Guérin, see Heather Johnson's Book, titled:
"Madame Guérin : WHO PUT THE POPPY ON YOUR LAPEL ?"
available here: https://poppyladymadameguerin.wordpress.com/
The first British Poppy Day Appeal was launched in 1921, in the run up to 11th November 1921. Nine million poppies were ordered, each with a metal pin and an accompanying leaflet with a reprinted McCrae's poem ! It was the third
anniversary of the Armistice to end the Great War. Proceeds from the sale of artificial French-made poppies were
given to ex-servicemen in need of welfare and financial support. £106,000 was raised (£4.5 million today's equivalent). Its success delighted the British Legion, and for 1922, they ordered 30 million poppies - this time to be made by wounded British soldiers of the Disabled Society.
Since 1922,The Poppy Factory
(originally called the Disabled Society) has been employing wounded,
sick and injured ex-Service personnel in its Factory. Major George
Howson MC, who served on the Western Front, set up ‘The Disabled
Society’ in 1922 in the Old Kent Road with the sole purpose of producing
poppies, with the workforce being severely wounded veterans from WW1.
In 1925, The Poppy Factory moved to Richmond, Surrey and there it
continues to make poppies, remembrance crosses, sprays and wreaths for
The Royal British Legion’s Poppy Appeal.
link to The Poppy Factory website >>> The Poppy Factory
A SELECTION OF BOOKS ABOUT THE REMEMBRANCE POPPY
"THE MIRACLE FLOWER - The Story of the Flanders Fields Memorial Poppy by Moina Michael
First published 1941 by DORRANCE and COMPANY, Philadelphia, USA - (Hardback - 177 pages)
"THE POPPY A Cultural History from Ancient Egypt to Flanders Fields to Afghanistan" by Nicholas J. Saunders
First published 2013 - ISBN: 978-1-85168-705-3 (hardback - 301 pages)
"THE BOOK OF THE POPPY" by Chris McNab
First published 2014 - ISBN: 978-0-7509-6049-6 (hardback - 160 pages)